I’m Sophia Sulzner, aka The Western Shop Specialist. I have spent years working to build a community for western business women and entrepreneurs. Not because I believe we need special treatment to be successful but because I believe we are special enough to deserve a place where we can find our tribe and lean on them. I am a mama of 3, we travel across the country side so my little dreamers can rodeo and live their best lives. On my website you will find different services to expand your business through PR, Website Design, Trainings, and more. Connect with me on my socials and don't forget to join The Punchy Posse on Facebook for a community of women like no other!

Western Planners + More

I co-own Make it Western with my pal Karissa Ferguson (@thefergfarm), we carry a variety of daily and specialty planners, books, and office supplies!

Shop Here

Marketing for your Small Business on a Big Scale

I have spent a good amount of my career watching big marketing strategies from big companies. I fought for so long to defend the necessity of social media marketing as a part of your strategy because small business owners need all the free and cheap marketing they can get. The part I'm ready to walk you through now is implementing a BIG marketing campaign on a SMALL budget and with a SMALL team (maybe even a one man show type of team) for your small business.It's time small business owners caught a break and got a little leverage when it comes to growth and competing with the giants in the industry.If you're ready to explore more marketing outlets, create compelling campaigns and have your Sophia support staff on call... this is the program for you.

Spots for December open November 20th

  • Public Relations + Marketing

    With experience in the rodeo and agricultural industries as well as working with small businesses I offer a variety of marketing services and consulting.

    Book a Consultation 
  • Website Design

    Shopify is my jam. If you want a western website to reflect your business, brand, and dreams I am your gal.

  • Trainings

    I host a variety of trainings throughout the year. This allows me to connect with people of all budgets and needs! If working 1:1 isn't ideal for you, try a training!

    See Upcoming Trainings